hair products
An all-Italian brand, since 1972 read more

Excellent results with the utmost simplicity

Offering excellent results with the utmost simplicity, at the right prices. These have always been our corporate guiding values and distinguishing marks. 

We select the essential

To cover all hair colour and care needs with a small number of SKUs, for optimised inventory control.

We pursue effectiveness

With well-established formulas and innovative ingredients to achieve the desired results for every service.

We guarantee efficiency

With immediate and always excellent results at the right price.


Hair Color


Thorough research has allowed us to select oxidative intermediates with a high standard of purity to achieve maximum colour effectiveness.

Scalp and hair care


Naturally derived extracts and next-generation functional ingredients provide an extremely effective cosmetic action while being fully respectful of the scalp and hair.

Hair Styling


Designed to give the essential support to any hairstyle service. It ensures effective results with maximum respect for the hair structure.


Dedication to Quality
and Gentleness


Lorem ipsum dolo r sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore