Excellent results with the utmost simplicity
Offering excellent results with the utmost simplicity, at the right prices. These have always been our corporate guiding values and distinguishing marks.
We select the essential
To cover all hair colour and care needs with a small number of SKUs, for optimised inventory control.
We pursue effectiveness
With well-established formulas and innovative ingredients to achieve the desired results for every service.
We guarantee efficiency
With immediate and always excellent results at the right price.
Thorough research has allowed us to select oxidative intermediates with a high standard of purity to achieve maximum colour effectiveness.
Naturally derived extracts and next-generation functional ingredients provide an extremely effective cosmetic action while being fully respectful of the scalp and hair.
Designed to give the essential support to any hairstyle service. It ensures effective results with maximum respect for the hair structure.